How Much Do You Drink?

There has been a big ad campaign across Estonia recently promoting responsible drinking. The main slogan (as seen in the picture below) is Palju Sina jood? (How much do you drink) A good slogan designed to get people thinking about how much alcohol they actually consume. There is also a website where you can answer questions to see how heavy a drinker you actually are, and get a wide range of information about alcohol and its effects. I think it's a really good campaign.


However the secondary tag line poses a bit of a problem to me. Eesti inimene on alkoholi tarbimises Euroopas 2. kohal. Estonian people have the second highest level of alcohol consumption in Europe. An interesting fact no doubt, but if that was in Australia, I know that people would see that as a challenge. "If everyone goes out and and downs a six pack right now we could be number one"!

I'm going out for a beer now. Let's see if we can catch the Czech Republic.